Use of social networking sites by SMEs to engage with their customers : a developing country perspective
Shavneet Sharma, Gurmeet Singh, and Asheefa Shaheen Aiyub
| Year of publication: |
2020
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|---|---|
| Authors: | Sharma, Shavneet ; Singh, Gurmeet ; Aiyub, Asheefa Shaheen |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 19.2020, 1, p. 62-81
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| Subject: | Customer engagement | customer loyalty | customer satisfaction | Fiji | SME | structural equation modeling | KMU | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Social Web | Social web | Strukturgleichungsmodell | Structural equation model | Fidschi | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2019.1695180 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012179615