Usefulness of the discrete choice methodology for marketing decision-making in new product development : an example from the European functional foods market
Athanasios Krystallis; Michalis Linardakis; Spyridon Mamalis
| Year of publication: |
2010
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|---|---|
| Authors: | Krystallis, Athanasios ; Linardakis, Michalis ; Mamalis, Spyridon |
| Published in: |
Agribusiness : an internat. journal. - Hoboken, NJ : Wiley, ISSN 0742-4477, ZDB-ID 743656-7. - Vol. 26.2010, 1, p. 100-121
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| Subject: | Diskrete Entscheidung | Discrete choice | Funktionelle Lebensmittel | Functional food | Innovation | Lebensmittelkonsum | Food consumption | Kinder | Children | Griechenland | Greece |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003959734