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User behaviour in Second Life : an empirical study analysis and its implications for marketing practice

Kathrin Jung; Manfred Kirchgeorg
Year of publication:
2007
Authors: Jung, Kathrin ; Kirchgeorg, Manfred
Publisher: Leipzig : HHL Leipzig Graduate School of Management
Subject: Virtuelle Realität | Virtual reality | Social Web | Social web | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Marketingmanagement | Marketing management
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