User engagement in social media : empirical results from Facebook
Rupak Rauniar, Greg Rawski, Ronald J. Salazar, Donald Hudson
| Year of publication: |
2019
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|---|---|
| Authors: | Rauniar, Rupak ; Rawski, Greg ; Salazar, Ronald J. ; Hudson, Donald |
| Published in: |
International journal of information technology and management : IJITM. - Genève : Inderscience Enterprises, ISSN 1461-4111, ZDB-ID 2262721-2. - Vol. 18.2019, 4, p. 362-388
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| Subject: | theory of reasoned action | social media | Facebook | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Beziehungsmarketing | Relationship marketing |