User generated branding : integrating user generated content into brand management
Ulrike Arnhold
| Year of publication: |
2010 ; 1. ed.
|
|---|---|
| Authors: | Arnhold, Ulrike |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Frosta-Aktiengesellschaft | InBev NV <Löwen> | Markenführung | Brand management | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Social Web | Social web | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Deutschland | Germany | Markenpolitik | User Generated Content |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVIII, 451 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Bremen, Univ., Diss., 2010 |
| Notes: | Literaturverz. S. 409 - 451 |
| ISBN: | 978-3-8349-2324-0 |
| Classification: | Marketing ; Kommunikation und Gesellschaft ; Informatik in Beziehung zu Mensch und Gesellschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003939865