User generated branding : integrating user generated content into brand management

Ulrike Arnhold

Year of publication:	2010 ; 1. ed.
Authors:	Arnhold, Ulrike
Publisher:	Wiesbaden : Gabler
Subject:	Frosta-Aktiengesellschaft \| InBev NV <Löwen> \| Markenführung \| Brand management \| Kundenintegration \| Customer integration \| Virales Marketing \| Viral marketing \| Social Web \| Social web \| Markenimage \| Brand image \| Beziehungsmarketing \| Relationship marketing \| Deutschland \| Germany \| Markenpolitik \| User Generated Content
Description of contents:	Table of Contents [gbv.de]

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10003939865

A service of the