User integration in social media : an empirical analysis
Bernd W. Wirtz, Philipp T. Nitzsche and Sebastian Ullrich
| Year of publication: |
2014
|
|---|---|
| Authors: | Wirtz, Bernd W. ; Nitzsche, Philipp T. ; Ullrich, Sebastian |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 11.2014, 1, p. 63-84
|
| Subject: | user integration | social media | structural equation modelling | user generated content | electronic business | Social Web | Social web | Kundenintegration | Customer integration | Electronic Commerce | E-commerce | Strukturgleichungsmodell | Structural equation model | Beziehungsmarketing | Relationship marketing | Web 2.0-Technologien | Web 2.0 technologies |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010390844