Users' in-game purchase intention : the effects of flow experience and satisfaction
Year of publication: |
2021
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Authors: | Goli, Mahendar ; Vemuri, Vishnu Vandana |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 19.2021, 4, p. 1-19
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Subject: | Flow Experience | In-Game Purchase Intention | Mobile Game Applications | User Satisfaction | Virtual Goods | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing |
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