Using a validation process to develop market segmentation based on travel motivation for major metropolitan areas
Soyoung Boo; David L. Jones
| Year of publication: |
2009
|
|---|---|
| Authors: | Boo, Soyoung ; Jones, David L. |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 26.2009, 1, p. 60-79
|
| Subject: | USA (Weststaaten) | USA (Western States) | Urlaubsverhalten | Holiday behaviour | Marktsegmentierung | Market segmentation | Ballungsraum | Metropolitan area | Faktorenanalyse | Factor analysis | Clusteranalyse | Cluster analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003820485