Using Advanced Computing Techniques in Banking

Reviews recent trends and developments in the use of Information Technology in the banking environment. Considers the more advanced software technologies and examines two specific applications. The first involves the use of expert systems techniques as decision support tools; the second applies neural network techniques in a model of consumer perceptions of ATM machines.

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Year of publication:	1993
Authors:	Curry, Bruce ; Moutinho, Luiz
Published in:	International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 11.1993, 6, p. 39-46
Publisher:	MCB UP Ltd
Subject:	Banking \| Computer software \| IT \| Profitability \| Strategic marketing \| Technological innovation

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/02652329310045756 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014760179