Using an artificial neural network trained with a genetic algorithm to model brand share
| Year of publication: |
2004
|
|---|---|
| Authors: | Fish, Kelly E. ; Johnson, John D. ; Dorsey, Robert E. ; Blodgett, Jeffery G. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 57.2004, 1, p. 79-85
|
| Publisher: |
Elsevier |