Using an artificial neural network trained with a genetic algorithm to model brand share
| Year of publication: |
2004
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|---|---|
| Authors: | Fish, Kelly E. ; Johnson, John D. ; Dorsey, Robert E. ; Blodgett, Jeffery G. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 57.2004, 1, p. 79-85
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