Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education
| Year of publication: |
2013
|
|---|---|
| Authors: | Bascoul, Ganal ; Schmitt, Julien ; Rasolofoarison, Dina ; Chamberlain, Laura ; Lee, Nick |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 35.2013, 2, p. 168-180
|