Using an experiential business game to stimulate sustainable thinking in marketing education
Ganaël Bascoul, Julien Schmitt, Dina Rasolofoarison, Laura Chamberlain, and Nick Lee
| Year of publication: |
2013
|
|---|---|
| Authors: | Bascoul, Ganaël ; Schmitt, Julien ; Rasolofoarison, Dina ; Chamberlain, Laura ; Lee, Nick |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 35.2013, 2, p. 168-180
|
| Subject: | sustainability | marketing education | serious game | experiential learning | Betriebswirtschaftsstudium | Graduate business education | Marketing | Spieltheorie | Game theory | Nachhaltigkeit | Sustainability | Lehrplan | Curriculum | Computerspiel | Video game | Lernen | Learning | E-Learning | E-learning | Nachhaltige Entwicklung | Sustainable development | Lernmethode | Learning method |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204765