Using blogs to solicit consumer feedback : the role of directive questioning versus no questioning
Christine Balagué & Kristine de Valck
| Year of publication: |
2013
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|---|---|
| Authors: | Balagué, Christine ; Valck, Kristine de |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 1, p. 62-73
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| Subject: | Marktforschung | Market research | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Verbraucher | Consumers | Kommunikation | Communication | Ernährungsindustrie | Food industry | Funktionelle Lebensmittel | Functional food | Frankreich | France |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009718234