Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning
| Year of publication: |
2013
|
|---|---|
| Authors: | Balagué, Christine ; de Valck, Kristine |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - New York, NY : Wiley, ISSN 1094-9968, ZDB-ID 14249509. - Vol. 27.2013, 1, p. 62-73
|