Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration
Year of publication: |
2001
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Authors: | Grewal, Rajdeep ; Mills, Jeffrey A. ; Mehta, Raj ; Mujumdar, Sudesh |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 51.2001, 2, p. 127-144
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Publisher: |
Elsevier |
Saved in:
Online Resource
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