Using Conjoint Analysis to Determine the Relative Importance of Service Attributes Measured in Customer Satisfaction Surveys
| Year of publication: |
1997
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|---|---|
| Authors: | Danaher, Peter J. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 73.1997, 2, p. 235-260
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