Using conjoint analysis to establish consumer preferences for prawns in Malaysia
Ahmad Hanis Izani Abdul Hadi, Mad Nasir Shamsudin, Alias Radam & Jinap Selamat
| Year of publication: |
2012
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|---|---|
| Authors: | Hadi, Ahmad Hanis Izani ; Mad Nasir Shamsudin ; Radam, Alias ; Selamat, Jinap |
| Published in: |
Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal. - Subang Jaya : [Verlag nicht ermittelbar], ISSN 2232-0172, ZDB-ID 2726008-2. - Vol. 2.2012, 1, p. 61-72
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| Subject: | Conjoint-Analyse | Conjoint analysis | Malaysia | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778060