Using Consumer Perceptions to Operationalize the Service Construct: Exploratory Research in Theory Extension and Validation

Why a hierarchy-of-effects model is still the best approach to managing and optimizing the impact of corporate social responsibility strategies

Murray, Keith B., (2018)

Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts

Murray, Keith B., (1997)

A Response to “Beyond the Mission Statement: Alternative Futures for Today's Universities”

Bingham, Frank G., (2002)