Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Chuleeporn Changchit, Timothy Klaus, Alicha Treerotchananon
| Year of publication: |
2021
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|---|---|
| Authors: | Changchit, Chuleeporn ; Klaus, Timothy ; Alicha Treerotchananon |
| Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 29.2021, 6, Art.-No. 51, p. 1-24
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| Subject: | Ecommerce | Online Review Credibility | Online Review Usage | Perceived Online Review Importance | Technology Acceptance Model (TAM) | Thailand | U.S | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | USA | United States | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision | Social Web | Social web | Electronic Commerce | E-commerce | Personalisierung | Personalization | Vergleich | Comparison | Glaubwürdigkeit | Credibility |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.20211101.oa51 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012614615