Using customer review systems to support purchase decisions : a comparative study between the U.S. and Thailand
Year of publication: |
2021
|
---|---|
Authors: | Changchit, Chuleeporn ; Klaus, Timothy ; Alicha Treerotchananon |
Published in: |
Journal of global information management. - Hershey, Pa. : IGI Global, ISSN 1533-7995, ZDB-ID 2070054-4. - Vol. 29.2021, 6, Art.-No. 51, p. 1-24
|
Subject: | Ecommerce | Online Review Credibility | Online Review Usage | Perceived Online Review Importance | Technology Acceptance Model (TAM) | Thailand | U.S | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | USA | United States | Online-Marketing | Internet marketing | Kaufentscheidung | Purchase decision | Social Web | Social web | Electronic Commerce | E-commerce | Personalisierung | Personalization | Vergleich | Comparison | Glaubwürdigkeit | Credibility |
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