Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time
| Year of publication: |
1996
|
|---|---|
| Authors: | Heiman, Amir ; Muller, Eitan |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 33.1996, 4, p. 422-430
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