Using discourse analysis in case study research in business-to-business contexts
Nick Ellis and Michel Rod
| Year of publication: |
2014
|
|---|---|
| Authors: | Ellis, Nick ; Rod, Michel |
| Published in: |
Field guide to case study research in business-to-business marketing and purchasing. - Bingley [u.a.] : Emerald, ISBN 1-78441-079-9. - 2014, p. 77-99
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Unternehmensnetzwerk | Business network | Empirische Methode | Empirical method | Diskurstheorie | Discourse theory | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011413774