Using discrete choice experiments to estimate willingness-to-pay intervals
Christian Schlereth; Christine Eckert; Bernd Skiera
| Year of publication: |
2012
|
|---|---|
| Authors: | Schlereth, Christian ; Eckert, Christine ; Skiera, Bernd |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 761-776
|
| Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Diskrete Entscheidung | Discrete choice | Conjoint-Analyse | Conjoint analysis | Präferenztheorie | Theory of preferences |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009579971