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Measuring market response to price changes : a classification approach
Mulhern, Francis J., (1995)
Persistence modeling in marketing : descriptive, predictive, and normative uses
Dekimpe, Marnik G., (2024)
Constructing the customer journey map of competitive brands : a complex time-series analysis
Mizuno, Makoto, (2020)
Abgrenzung und Segmentierung von Märkten auf der Grundlage unscharfer Klassifikationsverfahren
Hruschka, Harald, (1985)
Relevance of aggregation level and heterogeneity in sales response models
Hruschka, Harald, (2003)
Market share models with semi parametric additive brand attractions
Hruschka, Harald, (1999)