Using imagine instructions to induce consumers to generate ad-supporting content
David H. Silvera; Bruce E. Pfeiffer; Frank R. Kardes; Ashley Arsena; R. Justin Goss
| Year of publication: |
2014
|
|---|---|
| Authors: | Silvera, David H. ; Pfeiffer, Bruce E. ; Kardes, Frank R. ; Arsena, Ashley ; Goss, R. Justin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 7, p. 1567-1572
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| Subject: | Implicit arguments | Explicit arguments | Need for cognitive closure | Construal level | Regulatory fit | Imagine instructions | Imagine strategy | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379267