Using loyalty card data to understand the impact of weather on click & collect behaviours in UK retailing
Natalie Rose, Les Dolega and Francisco Rowe
| Year of publication: |
2024
|
|---|---|
| Authors: | Rose, Natalie ; Dolega, Les ; Rowe, Francisco |
| Subject: | Click & collect | UK weather | loyalty card | hybrid retailing | Einzelhandel | Retail trade | Wetter | Weather | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Großbritannien | United Kingdom |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2024.2316055 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015193839