Type of publication: Article
Language: English
Notes:
Mustak, Mekhail orcid:0000-0002-2111-2939 , Hallikainen, Heli orcid:0000-0002-6908-2898 , Laukkanen, Tommi, Plé, Loïc orcid:0000-0002-7003-4471 , Hollebeek, Linda D. and Aleem, Majid orcid:0000-0002-0880-4586 (2024) Using machine learning to develop customer insights from user-generated content. Journal of Retailing and Consumer Services, 81 . DOI 10.1016/j.jretconser.2024.104034 <https://doi.org/10.1016/j.jretconser.2024.104034>
Other identifiers:
10.1016/j.jretconser.2024.104034 [DOI]
Source:
BASE
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015070745