Using machine learning to develop customer insights from user-generated content
Year of publication: |
2024
|
---|---|
Authors: | Mustak, Mekhail ; Hallikainen, Heli ; Laukkanen, Tommi ; Plé, Loïc ; Hollebeek, Linda D. ; Aleem, Majid |
Publisher: |
Elsevier |
Subject: | Automatizálás | gépesítés | Computer science |
Type of publication: | Article |
---|---|
Language: | English |
Notes: | Mustak, Mekhail orcid:0000-0002-2111-2939 , Hallikainen, Heli orcid:0000-0002-6908-2898 , Laukkanen, Tommi, Plé, Loïc orcid:0000-0002-7003-4471 , Hollebeek, Linda D. and Aleem, Majid orcid:0000-0002-0880-4586 (2024) Using machine learning to develop customer insights from user-generated content. Journal of Retailing and Consumer Services, 81 . DOI 10.1016/j.jretconser.2024.104034 <https://doi.org/10.1016/j.jretconser.2024.104034> |
Other identifiers: | 10.1016/j.jretconser.2024.104034 [DOI] |
Source: | BASE |
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