Using machine learning to develop customer insights from user-generated content
Mekhail Mustak, Heli Hallikainen, Tommi Laukkanen, Loïc Plé, Linda D. Hollebeek, Majid Aleem
| Year of publication: |
2024
|
|---|---|
| Authors: | Mustak, Mekhail ; Hallikainen, Heli ; Laukkanen, Tommi ; Plé, Loïc ; Hollebeek, Linda D. ; Aleem, Majid |
| Subject: | Artificial intelligence | Big data | Customer insights | Machine learning | Marketing | Natural language processing | NLP | Sentiment analysis | Topic modeling | UGC | User-generated content | Künstliche Intelligenz | Social Web | Social web | Kundenintegration | Customer integration | Big Data | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10015123647