Using means-end structures for benefit segmentation: An application to services
| Year of publication: |
1999
|
|---|---|
| Authors: | Botschen, Günther ; Thelen, Eva M. ; Pieters, Rik |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 33.1999, 1-2, p. 38-58
|