Using modified IPA to define quality improvement strategies : a study of air-conditioning industry in Taiwan
Li-Hsing Ho (Department of Technology Management, Chung-Hua University, HsinChu, Taiwan), Pi-Yun Chang (PhD Program of Technology Management, Chung-Hua University, HsinChu, Taiwan and Department of Finance, Chihlee Institute of Technology, New Taipei City, Taiwan) and Tieh-Min Yen (Department of Technology Management, Chung-Hua University, HsinChu, Taiwan)
| Year of publication: |
2016
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|---|---|
| Authors: | Ho, Li-Hsing ; Chang, Pi-Yun ; Yen, Tieh-Min |
| Published in: |
The TQM journal : the international review of organizational improvement. - Bingley : Emerald Group Publishing Limited, ISSN 1754-2731, ZDB-ID 2409387-7. - Vol. 28.2016, 2, p. 180-194
|
| Subject: | Continuous improvement | Importance-performance analysis | Customer satisfaction | Comptetitive strategy | Mahalanobis Distance | Multiple regression analysis | Taiwan | Kundenzufriedenheit | Qualitätsmanagement | Quality management | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Vorschlagswesen | Employee suggestion system |