Using MSRP to enhance the ability of rebates to control distribution channels
Shilei Yang; Charles L. Munson; Bintong Chen
| Year of publication: |
2010
|
|---|---|
| Authors: | Yang, Shilei ; Munson, Charles L. ; Chen, Bintong |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 205.2010, 1 (16.8.), p. 127-135
|
| Subject: | Vertriebsweg | Distribution channel | Rabatt | Rebate |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003958676