Using net-based ethnography (netnography) to understand the staging and marketing of "authentic African" dining experiences to tourists at Victoria Falls
Muchazondida Mkono
| Year of publication: |
2013
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| Authors: | Mkono, Muchazondida |
| Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 37.2013, 2, p. 184-198
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| Subject: | authenticity | eatertainment | netnography | experiential marketing | online marketing | foodservice operations | Online-Marketing | Internet marketing | Tourismusmarketing | Tourism marketing | Urlaubsverhalten | Holiday behaviour | Event-Marketing | Event marketing | Glaubwürdigkeit | Credibility | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009779933