Using PLS-SEM and XAI for causal-predictive services marketing research
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Customer engagement behaviors : the role of service convenience, fairness and quality
Roy, Sanjit, (2018)
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The co-production of value in an art market : exploring service relationships
Borg, Erik A., (2013)
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Revealing customer dominant logic in healthcare services
Seppänen, Kaisa, (2017)
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Beware of the Woozle effect and belief perseverance in the PLS-SEM literature!
Henseler, Jörg, (2024)
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Kazançoğlu, İpek, (2014)
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Exploring local vs global brand associations in an emerging market using BCM technique
Eren-Erdoğmuş, İrem, (2017)
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