Using product bundling to facilitate the adoption process of radical innovations

Machiel J. Reinders, Ruud T. Frambach and Jan P. L. Schoormans

Year of publication:	2010
Authors:	Reinders, Machiel J. ; Frambach, Rudolf T. ; Schoormans, Jan P. L.
Published in:	The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 27.2010, 7, p. 1127-1140
Subject:	Leistungsbündel \| Bundling strategy \| Innovation \| Innovationsmanagement \| Innovation management \| Innovationsdiffusion \| Innovation diffusion \| Theorie \| Theory

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