Using quantitative and mixed research methods in marketing : a meta-analytic approach
Ligia Muntean Jemna
| Year of publication: |
2017
|
|---|---|
| Authors: | Jemna, Ligia Muntean |
| Published in: |
Acta Universitatis Danubius / Oeconomica. - Galati : Ed. Universitaria Danubius, ISSN 2065-0175, ZDB-ID 2543389-1. - Vol. 13.2017, 4, p. 201-223
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| Subject: | Literature review | empirical results | consumer behavior | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Bibliometrie | Bibliometrics | Marktforschung | Market research | Meta-Analyse | Meta-analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012137017