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Using quantitative and mixed research methods in marketing : a meta-analytic approach

Ligia Muntean Jemna
Year of publication:
2017
Authors: Jemna, Ligia Muntean
Published in:
Acta Universitatis Danubius / Oeconomica. - Galati : Ed. Universitaria Danubius, ISSN 2065-0175, ZDB-ID 2543389-1. - Vol. 13.2017, 4, p. 201-223
Subject: Literature review | empirical results | consumer behavior | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Bibliometrie | Bibliometrics | Marktforschung | Market research | Meta-Analyse | Meta-analysis
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