Using self-congruity and ideal congruity to predict purchase motivation
| Year of publication: |
1985
|
|---|---|
| Authors: | Sirgy, M. Joseph |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 13.1985, 3, p. 195-206
|
| Publisher: |
Elsevier |