Using small world networks for e-marketing in academia
Shalin Hai-Jew
| Year of publication: |
2014
|
|---|---|
| Authors: | Hai-Jew, Shalin |
| Published in: |
Remote workforce training : effective technologies and strategies. - Hershey, Pa. : Business Science Reference an imprint of IGI Global, ISBN 978-1-4666-5137-1. - 2014, p. 192-230
|
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Virales Marketing | Viral marketing | Kundenwert | Customer value |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010425486