Using social influence processes and psychological factors to measure pervasive adoption of social networking sites : evidence from Pakistan
Jiang Yushi, Muhammad Hasnain Abbas Naqvi, and Mishal Hasnain Naqvi
| Year of publication: |
2018
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| Authors: | Jiang, Yushi ; Naqvi, Muhammad Hasnain Abbas ; Naqvi, Mishal Hasnain |
| Published in: |
Emerging markets finance & trade : a journal of the Society for the Study of Emerging Markets. - Philadelphia, Pa. : Routledge Taylor & Francis Group, ISSN 1540-496X, ZDB-ID 2089472-7. - Vol. 54.2018, 13/14/15, p. 3485-3499
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| Subject: | gender | pervasive adoption | privacy | sense of belonging | social networking sites | Social Web | Social web | Pakistan | Innovationsakzeptanz | Innovation adoption | Datenschutz | Data protection | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1540496X.2017.1417834 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012125861