Using social media for continuous monitoring and mining of consumer behaviour
Michail Salampasis; Georgios Paltoglou; Anastasia Giachanou
| Year of publication: |
2014
|
|---|---|
| Authors: | Salampasis, Michail ; Paltoglou, Georgios ; Giachanou, Anastasia |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 11.2014, 1, p. 85-96
|
| Subject: | microblogging social media | WoM | word-of-mouth | consumer behaviour | sentiment analysis | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Bergbau | Mining | Online-Marketing | Internet marketing | Emotion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010390843