Using social media to communicate employer brand identity : the impact on corporate image and employer attractiveness
Patrick Kissel, Marion Büttner
| Year of publication: |
December 2015
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|---|---|
| Authors: | Kissel, Patrick ; Büttner, Marion |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 22.2015, 9, p. 755-777
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| Subject: | employer branding | corporate branding | social media | online communities | employer attractiveness | brand strength | Social Web | Social web | Firmenimage | Corporate reputation | Personalmarketing | HR marketing | Markenführung | Brand management | Personalbeschaffung | Recruitment | Öffentlichkeitsarbeit | Public relations | Markenarchitektur | Brand architecture | Markenimage | Brand image | Online-Marketing | Internet marketing |