Using social networking sites : what is the big attraction? ; exploring a mediated moderation relationship
Qian Xiao and Weiling Zhuang; Maxwell K. Hsu
| Year of publication: |
2014
|
|---|---|
| Authors: | Xiao, Qian ; Zhuang, Weiling ; Hsu, Maxwell K. |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 13.2014, 1/4, p. 45-64
|
| Subject: | playfulness | SNS user identification | SNS user satisfaction | social networking sites | user-perceived competence | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Soziales Netzwerk | Social network |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010474811