Using the balanced scorecard framework for integrating traditional strategy & e-business development strategy environment
Aristodimos Thomopoulos; Konstantinos Siassiakos; George Kaimakamis
| Year of publication: |
2010
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|---|---|
| Authors: | Thomopoulos, Aristodimos ; Siassiakos, Konstantinos ; Kaimakamis, George |
| Published in: |
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008. - Singapore [u.a.] : Imperial College Pr., ISBN 1-84816-509-9. - 2010, p. 596-599
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| Subject: | Balanced Scorecard | Balanced scorecard | Electronic Commerce | E-commerce | Strategisches Management | Strategic management |