Using the classic grounded theory approach to understand consumer purchase decision in relation to the first customized products
| Year of publication: |
2010
|
|---|---|
| Authors: | Tang, Zhongjun ; Chen, Xiaohong ; Xiao, Juan |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 19.2010, 3 (1.1.), p. 181-198
|