Using the Madeline Hunter Direct Instruction Model to improve outcomes assessments in marketing programs
Michelle D. Steward, Gregory S. Martin, Alvin C. Burns, and Ronald F. Bush
| Year of publication: |
2010
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|---|---|
| Authors: | Steward, Michelle D. ; Martin, Gregory S. ; Burns, Alvin C. ; Bush, Ronald F. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 32.2010, 2, p. 128-139
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| Subject: | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003997703