Using the theory of planned behaviour to understand brand love
Sabrina M. Hegner, Anna Fenko and Annemiek Teravest
| Year of publication: |
2017
|
|---|---|
| Authors: | Hegner, Sabrina ; Fenko, Anna ; Teravest, Annemiek |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 1, p. 26-41
|
| Subject: | Involvement | Theory of planned behaviour | Anthropomorphism | Brand love | Forgiveness | Verbrauchereinstellung | Consumer attitudes | Konsumentenverhalten | Consumer behaviour | Emotion | Markenführung | Brand management | Markenartikel | Brand | Verhalten | Behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2016-1215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011666437