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Using transaction data and product margins to optimise weekly flyers

Stephen Mahar, P. Daniel Wright, Peter A. Salzarulo and Kathleen Iacocca
Year of publication:
2021
Authors: Mahar, Stephen ; Wright, P. Daniel ; Salzarulo, Peter A. ; Iacocca, Kathleen
Subject: analytics | flyer customisation | optimisation | retail | Einzelhandel | Retail trade
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