Using warmth as the visual design of a store : intimacy, relational needs, and approach intentions
Eunsoo Baek, Ho Jung Choo, Seung Hwan (Mark) Lee
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Baek, Eunsoo ; Choo, Ho Jung ; Lee, Seung Hwan Mark |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 88.2018, p. 91-101
|
| Subject: | Store atmospherics | Visual design | Warmth | Retail environment | Relational needs | Sensory marketing | Konsumentenverhalten | Consumer behaviour | Ladengestaltung | Store design | Einzelhandel | Retail trade | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.03.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011869564